The study also made a contribution to
the understanding of the influence of internal
and external logistics factors on business
performance. It highlighted the importance of
the interactions between individual practices,
forming internally coherence among activities
in the firms. However, two important study
limitations should be highlighted. First, this
study’s sample was only drawn from the
manufacturing firms listed as members of
Electrical and Electronics Institution. Therefore,
the conclusions inferred could only be
generalized to the population of medium to
large manufacturing firms in Thailand and
must exclude other small or non-manufacturing
firms. Second, all participants responded within
a particular time frame and were only given a
single opportunity to respond. Therefore, it
could not be reliably established whether such
data would hold true over time, especially in
an unstable business environment, like the
time the survey was taken place. In particular,
different firms have distinct strategic goals in
the short-term, such as market share, growth,
etc. Moreover, firms may enhance their market
share by sacrificing short-term profit in order
to acquire long-term profit or investing more
budgeting in advertising and promotion. The
performance items in this study may not
reflect these varying situations.