The term ‘‘strategic’’ has 2 components that should be
highlighted. The first refers to the decisive importance 4
that
should be placed on anything considered to have a strategic role.
This roleis frequently conferred on trivial matters, which should be
avoided to prevent misuse of the term. Secondly, the term
‘‘strategic’’ should only be associated with the medium- and longterm future (3 years or more)incontrast to the term‘‘operational’’,
which applies to a time horizon of 1 year or less. ‘‘Strategic’’
denotes a highly substantial issue that cannot be associated with
the short term.