appears darker and light-coloured type generally appears lighter. A heavier weight of type can be used to compensate for this phenomenon.
Interestingly, the millions of easily accessible digital colours have also brought a revived energy to title use of black and white that should not be underestimated.
Left: Colour and type reflect the 'straight-talking: policy of TKB Solicitors, enlivening and humanizing the traditional, rather formal, perception of the legal profession.
Design by The Partners. UK
Right: Black was an unusual but distinctive choice for a coordinating element in the new, Suma supermarket identity in Barcelona.Together with special lighting, It is used as a means of focusing the eye on the many different colours of their merchandise. The graphics on these staff aprons show colour used as coding for fish, meat, and vegetables.
Design by Suma. Spain
Left: Subject areas are grouped together into discrete gallery displays in the Tate Modern. London. Each is identified in the plan (or on the website by a unique colour used in both the titles and f(oor plan, facilitating visit planning and wayfinding through the vast building.
Design by Halmes Wood. UK