I have to report you very urgent requests from me about Project Medley
Yesterday we had a meeting with family mart Japan about our NPD that are Medley , smoothies, other products.
During meeting, they asked us to change the launch timing from July to Sep or Oct.
The reasons are as bellow
1. Summer season is not good sale for dried fruit and chips. We should lunch at Autumn season.
-Japan have 4seasons. Jun to Aug : Summer / Sep – Nov : Autumn / Dec- Feb : Winter etc…
2. They need to change product strategy for snack category.
-Family mart Japan will merger Circle K Thanks who is 4th largest convenience store in Japan in Sep 2016
Dole Japan Request:
1.Chang the timeline
Our target lunching timing will change from early July to end or August or early Sep
Please see an attached previous e-mail on April 22 from Ong-Aj san.
According to his sending latest timeline, commercial run will start around end of this month.
Hiruyuki Sale Order Placing 0.5 3/31/16 3/31/16
Nipaporn Commercial Production 12 5/31/16 6/12/16
Sittichai Incubation 7 6/12/16 6/19/16
Lampaung Stuffing 1 6/19/16 6/20/16
Lampaung ETD from Cannary 1 6/20/16 6/21/16
Nanthaporn Closing time 1 6/21/16 6/22/16
Nithima Target Shipment - Vessel ETD within 3 6/22/16 6/25/16
We would like to postpone about 1 month
As you know, Japan has a shelf life regulation. Most of retails cannot sell products that are passed one third of products from production day
This product is 12 month shelf life. It means we can sell this within 4month after production. But we can start to sell this after production 2month later
It will spend huge time to incubation , stuffing , shipping, custom clearance etc..
My request are as bellow,