BUSINESS WARS EXAMPLES
• «Cola-wars»
describe how Pepsi won the ‘Cola Wars’ against
Coke
• «Skywars»
describe the ‘battle’ for market share among the three leading aircraft manufacturers, namely, Airbus, Boeing, and McDonnell Douglas
• «PriceWars»
Report how companies in the airline, automobile, computer, food, retailing, etc. industries are ‘killing’ each other