The idea that store productivity is closely linked to the number and types of products offered has prompted search for successful new products Over the past several years 7-Eleven has introduced Danish pastries fountain soft-drinks burritos juices and video games all of which have been very successful At the same time it is continuing to promote established products with good sales potential Its Slurpee frozen carbonated drink is an example of a product that found renewed success due to an effective promational program