Beauty marketing is dualistic. Some brands opt for all-natural messaging, with product ingredients picked fresh from the organic orchards; but increasingly, other brands are stressing science-based beauty products, manufactured fresh from the labs.
Dr. Paul Jarrod Frank, a cosmetic dermatologist, routinely takes time out from his 5th Avenue clinic in New York City to visit the Estée Lauder offices. There he consults the behemoth beauty brand on cosmetic trends and technological advances, so that their labs and marketing strategies can mimic the treatment patterns he sees in the doctor's chair.
“It’s typical that big technological innovations in the beauty world eventually advance and trickle down into more accessible beauty fixes,” says Dr. Frank.