Try a simple Promoted Tweet. Twitter has a very good online ad facility that will
allow you to define an ad, establish the groups you would like to target, and understand the costs. You might start with a regional or metropolitan Promoted Tweet.
Test various formats. You don’t have to pay for Promoted Tweets unless someone
clicks on the tweet, so it is up to you to make those clicks count. Direct users to
your Web site and offer a coupon or discount.