2.3 Advantages digital marketing brings to customers
With rapid technological developments, digital marketing has changed customers buying behavior. It has brought various advantages to the consumers as given below: (i) Stay updated with products or services Digital marketing technologies allow the consumers to stay with the company information updated. Nowadays a lot of consumer can access internet any place anytime and companies are continuously updating information about their products or services. (ii) Greater engagement With digital marketing, consumers can engage with the company’s various activities. Consumers can visit company’s website, read information about the products or services and make purchases online and provide feedback.