2.3 Eco-tangible
Eco-tangible is one of unobserved construct in ECOSERV model which is used to assess service quality in hotel business. ECOSERV model is adapted from SERQUAL model, developed by parasuraman(1985) ,is a multiple-item instrument designed to measure customer expectation and perception concerning a service encounter (Parasuraman, Zeithaml, & Berry, 1985). Khan(2003) who developed ECOSERV model emphasized on the factor;Eco-tangible, that is environmentally friendly and sustainable development. Eco- tangible is defined as physical facilities that were environmentally appropriate and equipment that minimizes environmental degradation were found more important to the ecotouriests. Eco-tangible has 3 items; appropriateness, minimizing degradation and environmentally safe(Khan, 2003).
2.3 Eco-tangible
Eco-tangible is one of unobserved construct in ECOSERV model which is used to assess service quality in hotel business. ECOSERV model is adapted from SERQUAL model, developed by parasuraman(1985) ,is a multiple-item instrument designed to measure customer expectation and perception concerning a service encounter (Parasuraman, Zeithaml, & Berry, 1985). Khan(2003) who developed ECOSERV model emphasized on the factor;Eco-tangible, that is environmentally friendly and sustainable development. Eco- tangible is defined as physical facilities that were environmentally appropriate and equipment that minimizes environmental degradation were found more important to the ecotouriests. Eco-tangible has 3 items; appropriateness, minimizing degradation and environmentally safe(Khan, 2003).
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