cost : Publicity and marketing are often used interchangeably to describe a company's promotional activity, but there are significant differences.
-Credibility : Consumers expect a certain level of bias or exaggeration in the commercials or advertisements a company produces about its products. However, third-party sources, such as magazine articles or online
-Generating Publicity : Although publicity comes from outside sources, it rarely comes about spontaneously. To get the ball rolling with possible sources of publicity, you'll have to pitch your company directly to various media outlets