That is to say these two magnitudes are really separate, individual and possibly exclusive: one is the drive that motivates the individual to pursue a goal and the other describes the methodology used to reach that goal. As with an artist, the entrepreneur is endowed with a disposition to create, to capture some of life on canvas. The actual process of painting, of marshalling the utensils, brushes and applying them to produce the artist ‘ vision, is best understood as a separate process.