takeholder Goals
For employees, the incentive is partly financial but it is also contributing to a growing organization that provides opportunity for increased responsibility and continuous learning. This works only if every employee knows where the company is going and how their individual job – including their daily routines – contributes to this. One question to ask is: Does every employee in your business know the goals of the company and how their personal goals relate to the higher level company goals? This interconnectedness is critical for employees to emotionally engage. By tying their goals to the goals of the company and pursuing a common mission and vision, the employees feel part of something greater than themselves.
Shareholders often easily buy in to the vision, since they will achieve a financial reward if the vision is achieved. Customers benefit as well from growth since more resources can be devoted to improving the products and services that benefit them.
Understanding that each group and even every person may be motivated by slightly different rewards is important to tailoring the message appropriately. You are not changing the vision for each group but merely focusing on the value that each group uniquely receives from accomplishing the mission. Great leaders find a way to rally a diverse group to a common cause by tailoring the message to each.