According to research by the Institute for Tourism, more than 50% of Croatian tourists visit cultural monuments and 10% of tourists travel to Croatia for purely cultural motives. This is a rather high index of cultural tourism, although coastal tourism remains the predominant type of Croatian tourism (Institute for Tourism, 2007). The profit from cultural tourism has never been calculated but it can easily be said that culture has a large share in Croatian tourism since mass tourists also participate in cultural experiences, although their primary motives for travel are not connected with culture.