2.1 The description of business
2.1.1 The achievement of institution
In the short-run
In the long-run
2.1.2 The structure of institution
2.1.3 Vision
2.1.4 Mission
2.1.5 Strategy
2.2 Details of product
Trademark
The concept
Substance
Properties
Packaging
Innovation & Value Proposition
2.3 Supply chain analysis of product