Customer satisfaction is essential to any business. If your customers are satisfied they are more likely to purchase more from you or from you more often. So, how do you measure your customer satisfaction? And how can you increase your customer satisfaction?
Measure Customer Satisfaction
Like any other aspect of your business that you want to improve, you first have to measure it. You can't manage what you don't measure. Without an appropriate measurement you have no way of knowing whether you are getting better or worse.
One of the best ways to measure your customer satisfaction is with a Customer Satisfaction Survey. As you design your customer satisfaction survey, remember to stay focused on the issues that will have the biggest impact.