China is the biggest market of the world for the instant noodles by last year they consume around 44 million packets. In addition, Chinese’s instant noodle market was divided in many group of customers, each group consume different flavor of products separated by the area they live, for example people who lives in Sichuan, Hubei Hunan and Jiangxi tend to consume more spicy food than other areas. Since Chinese people have already known that Thai people enjoy eating spicy food so this group of people can be the targeted market for Mama. They are now selling Mama in the local supermarket in China like: Carrefour and Walmart and the company launches the new product such as: Chicken Green Curry Flavor, Mama Egg Noodles, and Mama family pack for stimulating the demand and increasing the revenue.