1. Develop a promotional website
2. Create and send out press releases and mass mailers
3. Gather location promotional material (from chamber of commerce or tourism agency)
4. Approach transportation and accommodation facilities to negotiate special conference
rates
5. Convey the message that the conference organizers will go out of their way to provide
a positive experience to all participants
6. Provide an opportunity for the media to participate in getting the message out e.g. offering
intervie