-Cost Savings. Using this factor, a company can determine the number of projects it needs to complete to save a specific dollar amount. There are limitations inherent to this approach; it is, for example, difficult to establish a new mindset about quality within the company when the dollar figure is the focus.
-Deliverables. Identify the product family or system that is both of utmost importance to your company, as well as being the greatest cause of poor customer satisfaction. The danger in this focus is that your defects become more important than the processes or systems that create the product.
-Processes. This is the best way to attack the root causes of defects and customer concerns. It requires strong cross-functional coordination — correcting a process in one division almost always has applications for other divisions within the company.