The most frequent source of crisis troubles is low quality understanding. In this case, management had the information available but failed to see its importance or implications. All too frequently, “surprised” managers simply assumed that there was only one possible future. That may be “more of the same” or a simple change (the Christian Democrats will win the election and enact their platform , there cannot be a cartel of sugar producers because the countries involved don’t trust one another; the government will survive this challenge like it has the last three, etc.) Typically, overly simplistic futures are seen as depending on the outcome of a single factor.