CT product development consist of five steps; which are 1) Extending uses of local
resources, both natural and cultural, as assets to generate tourism products; 2) Adding value
to the tourism products in order to maximize environmental, socio-cultural, and economic
benefits consecutively; 3) differentiating the tourism products from other communities in
order to offer unique product, service and experience to tourists; and to avoid imitation of the
tourism products; 4) thinking creatively to innovate marketable tourism products and to build
comparative advantages for tourism products; and 5) sharing benefits mutually by majority of
the benefits, particularly economic benefits, must be retained within community of local
resources being used in step 1. The process of creative tourism product development can be
expanded by combining series of the process together. After finish step 5 of a process,
benefits from tourism products should be reinvested to foster local natural and cultural
resources in order to continue extending uses of the local resources by the continuing process
(Figure 1). In this way, tourism will become a tool to integrate local resources conservation
with local development, which conforms to the concept of sustainable tourism (Suttipisan,
2013).
CT product development consist of five steps; which are 1) Extending uses of local
resources, both natural and cultural, as assets to generate tourism products; 2) Adding value
to the tourism products in order to maximize environmental, socio-cultural, and economic
benefits consecutively; 3) differentiating the tourism products from other communities in
order to offer unique product, service and experience to tourists; and to avoid imitation of the
tourism products; 4) thinking creatively to innovate marketable tourism products and to build
comparative advantages for tourism products; and 5) sharing benefits mutually by majority of
the benefits, particularly economic benefits, must be retained within community of local
resources being used in step 1. The process of creative tourism product development can be
expanded by combining series of the process together. After finish step 5 of a process,
benefits from tourism products should be reinvested to foster local natural and cultural
resources in order to continue extending uses of the local resources by the continuing process
(Figure 1). In this way, tourism will become a tool to integrate local resources conservation
with local development, which conforms to the concept of sustainable tourism (Suttipisan,
2013).
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