Pat Hunn was surprised, if not disturbed, by the commentary from grocery marketing. Vlasic
had financial troubles that went way beyond the sale of pickles. Wal-Mart was a great
customer—sales with Wal-Mart now reached 33% of the Vlasic Foods business. On the revenue
side, Vlasic’s business was up with a dramatic shift upward in Wal-Mart sales. “Yes,
there have been some troubles with production, but that was their job. Wal-Mart has helped
build Vlasic’s name as a leader in the pickle business. . . . I simply do not see why so many
people are upset,” thought Hunn to himself. He sat at his desk, shrugged his shoulders, and
went back to work