In your 30s, you’re fast and thirsty. Sometimes you don’t even need water. Beer does the job. When you’re 60, things are different. Not so much in a hurry, but eager to enjoy. “Quality over quantity”, as they say. Heineken’s ”Turn” offers you exactly that, making beer drinking a unique new experience. Its shape gives you the familiar feeling of Heineken beer, but soon you realize that it’s nothing like you’ve seen before. Looks like a bottle but is actually a glass.