Marketing in advance of the visit is most likely to be of interest to those motivated to consider
local foods when they are choosing their destination, the food tourists, and to a lesser extent
the ‘interested purchasers’. Food tourists are looking for quality of service, presentation and
cooking, but are also attracted by local specialities. Local food needs to be delivering a high
quality experience. The food tourists do recognise that local specialities add to the taste and
distinctiveness of the meal and these qualities are attractive to them, but it is quality rather
than novelty that they are seeking.