Last June, Coke launched its “Share A Coke” campaign in the U.S., using 250 of the most common U.S. millennial names to market its product to individual consumers.
The campaign seems to have been a huge success with U.S. audiences, gaining significant traction in the short amount of time the ad has been running here.
According to the Wall Street Journal, more than 125,000 social media posts referenced the “Share A Coke” campaign between June and July of 2014, and 12% of online conversations about Coca-Cola in that time can be attributed to the campaign. What’s more, over 353,000 virtual bottles of coke have been shared via Coke’s campaign-specific website.
We can also see the success of this campaign when we look at data for the Coca-Cola brand in Google Trends.