It’s amazing so many companies fail to take advantage of their most important asset, their customer list. Most small business owners are constantly searching for ways to attract new customers, when its been proven time and time again that you can make more money from your present clients than constantly looking for new business. Hence instead of finding new crowd to popularize your product you should inform your brand loyal customers to about your new schemes and ideas. As a advertisement made to increase loyalty of your present customer will spread his loyalty among others like plague.