As we known, IKEA is one of the largest companies in home furniture industry, which has made itself as widely brand recognized about providing high quality products, modern function and design, lifestyle and innovation and low price. Moreover, company believes that creation sustainable environment and social responsibility is not only good for business but also good for customers. Nevertheless, in fact how to control furniture industry in the world is still difficult for IKEA. So the way to discover the view of sustainable development and increase the market coverage in the same time has become the challenge for company. Nevertheless, IKEA has become a leader of example for development sustainable business for other companies