3. Communications ideas:
Crowdsourcing in a communication sense is used primarily within the
advertising and marketing industry.
It involves the crowdsourcing of ideas for the communication of a brand
message, advertising message or value proposition. This could include the
crowdsourcing of logo designs, televisions advertisement scripts or new
marketing concepts in any shape or form.
A well-known example is Dorito’s crowdsourcing of their Super Bowl
advertisement (www.crashthesuperbowl.com). In a much publicised open call
to the public, Doritos tasked the community with creating an original, once-off
spot – and received hundreds of advertisements.