Introduction
Fast food is a rapidly growing industry in the world as well as in India, and especially in urban areas (small and large cities). Consumption of fast foods has become almost a global phenomenon, as more and more people are lured by it day in and day out irrespective of their demographic characteristics. However, not much research literature is available on fast food references of consumers’ especially the young consumers in India. Fast food denotes food which is prepared and served quickly at outlets called fast food outlets. Finger food comprises most of the fast food, and can be eaten without cutlery or crockery. Fast foods include chips, sandwiches, hamburgers, fried chicken, French fries, chicken nuggets, fish, pizza or ice-cream, although there are now also many fast food restaurants in India which offer slower foods like chilly mashed potatoes or salads.