In this part, I have represented a short term analysis on the demographical issues of the respondents. Demographical issues provide some preliminary findings based on the data have been collected through survey. Background of the participants, included in survey is found in this demographical information part. The author collected data through distribution of total 180 questionnaires among the young consumers in Sweden. This survey had been conducted by the author in two big cities in Sweden, which are Stockholm and Umeå. Where the author tried to collect data from both male and female consumers with different age groups and professions. The respondents agreed and were cordial to participate of this survey.