By contrast, the homo sociologicus approach considers human action to be guided by societal norms and expectations. The empirical analyses performed in this dissertation allow us to disentangle under which circumstances either approach to explaining human behaviour may be more promising. More precisely, comparing levels of SC for a particular subgroup with the associated SWB gives important clues regarding the appropriateness of the homo sociologicus vs. the homo economicus concept in the particular context. In other words, the levels of SC as displayed in the descriptive statistics of each empirical chapter can be understood as revealed preferences. If they align with the strength of an association between SC and SWB, then it can be assumed that the homo economicus approach is a fruitful one in the respective case. If, however, there is a mismatch between revealed preferences and SWB associated with a particular activity, then the homo sociologicus model appears to be more appropriate.