When we look at Giselle the contrast between elements is astounding. An organic, kinetic, and soft photographic image contrasts intensely with geometric, static, and hard-edged typographic shapes. The verticality of the poster is emphasized by, first of all, the format, the vertical nature of the photograph and the vertical type (which in so many many cases looks hideous and I just resent it – vertical type – but here it looks gorgeous.)
Notice the tight kerning of the letters (the spaces between the letterforms) which, reestablishes the word “Giselle” as one tight, solid entity to be juxtaposed against the almost blurred, soft image of the ballerina.