Secondary packaging will not only assist retailers in reducing
cost, but will also be important from a brand point of view
as retailers increase their private label portfolios. The growth of
private labels will lead to a change in relative importance between
primary and secondary packaging. Secondary packaging
will increase its presence in in-store logistics. The packaging
providers will need to meet this trend by differentiating
designs in order to secure shelf stand-out and point-of-sale
effectiveness.