Approach to building core values
1Build one value at a time
2Use annual strategy conference and townhall as starting point
3Build change agents through formal hierarchy and informal network
4Build momentum through various types of activities that link to each theme
5Conduct periodical online survey to check pulse
6Recognize the right behaviors twice a year
7Build intranet as knowledge depositary
Contents: Photo, VDO, readings, success stories, etc.
Announcement and progress of change-related activities eg., contests/campaigns
Q&A tool
Company direction
Info and progress of key initiatives and corporate movement
Key events/activities related to core values and strategic initiatives
Success stories
Food for thoughts