Market ethics, and focus on the ethics on market research and market audience
Unethical pricing practices – Price fixing, price skimming, price discrimination,
variable pricing, predatory pricing, supra competitive pricing, price war, bid rigging,
dumping
Unethical or controversial marketing strategies – bait and switch, pyramid scheme,
planned obsolescence, vendor lock-in, viral marketing, guerilla marketing, anticompetitive
practices (i.e. dumping), Spyware, and Embrace, Extend and Extinguish.