RUSSELL ROTHSTEIN
Marketing strategies for promoting a newventure or a small business are often limited because of financial constraints. However, with the advent of social networking. Small businesses have found new opportunities for promoting their products and services. The use of social networking asa marketing tool w be discussed in more detail later in this chapter. The nation of providing this service to small companies has led to the inspiration of Russell Rothstein, the founder of SaleSpider.com. This is a free social networking site that is designed to assist small businesses expand their networks and opportunities by connecting with contractors and suppliers, hosting and viewing webinars and videos, placing free classified ads, and gaining free access to sates leads and business opportunities.