At the same time, such computer retailers as tandy corporation’s computer city, compusa, officemax,wal mart had gotten into the build to order and sell direct business. Compusa was offering customers two lines of desktop computers that could be ordered at any of its 134 stores, by phone, at its web site, or through its cooperate sales force; its goal was to undercut dell’s price by 200 on each configuration . wal mart was offering build to order pcs made by a contrast manufacturer at its web site.