Channel Distribution in South East Asia
There are 2 main channel distribution
The Traditional channel to customer via wholesaler and retailer.
The concept is “ convenience at any time any where all region (traditional , common lifestyle)”.
The Modern trade channel to customer via Lotus, Carrefour and Big C.
The concept is “convenience at any time any where all region (modern life style)”.
Other channels are B2B, catering, special customers.