With the proper adaptations , many companies have the capabilities and resources needed to compete successfully in the global marketplace. To illustrate, companiesas diverse as Kellogg’s,Avon, Eli Lilly, and Sun Microsystems all generate a large percentage of their sales from foreign operations . Smaller companies can also be successful. For example, Nemix, Inc ., of Bell Gardens , California, is a franchisee of Church’s Fried Chicken . Small by world standards, this company has succeedad in developing a fully vertical operation in Poland , doing everything from raising chickens to operating restaurants.