Common marketing programs such as flavor extensions or changes in packaging size generally do not require special manufacturing equipment and do not fall under this guidance. Specialized incremental equipment acquired to support Marketing driven programs lasting less than 3 years, and for which there is no alternative future use, should be expensed and classified consistent with the guidance in FPM 20-55, "Marketplace Spending". Costs for equipment necessary for programs lasting three or more years, for programs that are part of the on-going product, like Cracker Jacks prizes, or for which there is an alternative future use may be capitalized. The asset life assigned should be the shorter of the program life or the applicable life for the asset type. Depreciation expense should be classified consistent with the guidance in FPM 20-55, "Marketplace Spending". The Divisional Controller must approve the capitalization of all such assets and the life assigned.