targets a younger age group 18-25 a youthfulness, intelligence, confidence, and a love for fashion! with high contrasts and high saturation.
Their makeup collections collaborate with certain celebrities and a person that this age group admires or has a high respect for.
Girls around this age group are highly influenced by what their peers are wearing and thinking. Therefore, by targeting their this age group, can maximize profits faster and easier since their marketing and advertising already appealed.