Based on the expectation components, the study found thatexpectations about the low cost of fuel and vehicle price positivelyrelated to the support of eco-friendly fuel vehicles (0.32; p ¼ 0.09).This means that people tend to support eco-friendly fuel vehicleswhen they expect the cost is low. Similarly, the component of safetypositively and significantly implies a likelihood to support ecofriendly fuel vehicles (0.45; p ¼ 0.06). However, the estimatedmodel does not find a significant impact of the component ofcomfort on purchasing eco-friendly fuel vehicles