Abstract—Professionals and management experts have
viewed the phrase “Organizational Planning” as one function
of management that is indispensible in any corporate
environment. Informally speaking also, individuals carry out
this planning function on a day-to-day basis whether
consciously or unconsciously, however, it is apparent to be the
only means through which inadequate human and material
resources can be thoughtfully and efficiently distributed to
meet varying needs and wants of the community. Planning
precedes other functions of management process such as
organizing, staffing, leading and controlling. This study seeks
to investigate the relationship that is inherent between these
two terminologies “Strategic Planning and Marketing
Operations” and how they reflect on the performance of
government owned and managed companies especially in
Power Holding Company of Nigeria (PHCN) as a case scenario.
Questionnaires were distributed to staff of PHCN and the data
was analyzed using mean score analysis and correlation. The
research findings revealed that strategic planning contributes
substantially to the effectiveness of marketing operations in
public corporations. Future authors should incorporate
sufficient organizations such as public and private industries to
enhance generalization of findings. This study concludes with a
few recommendations to professionals, academics and policy
makers.