We obtain information on patient and other customers' satisfaction relative to other organizations providing similar healthcare services and industry benchmarks through the HCAHPS survey that enables us to compare with top performance among healthcare organizations. As a cycle of learning we have increased the number of industry benchmarks such as QUEST collaboratives; literature
research; review of best practices; and participation in regional and national conferences. Comparative satisfaction data serve as inputs into the SPP in establishing strategic objectives, performance and stretch target projections and innovations.