The Steinway brand remains one of the company’s most valuable assets. The company’s president notes that despite only 2% of all keyboard unit sales in the United States, they have 25% of the sales dollars and 35% of the profits. Their market share in the high-end grand piano segment is consistently over 80%. For example, 98% of the piano soloists at 30 of the world’s major symphony orchestras chose a Steinway grand during the 2000/2001 concert season. Over 1,300 of the world’s top pianists, all of whom own Steinways and perform solely on Steinways, endorse the brand without financial compensation. Workers at Steinway & Sons manufacturing plants in New York and Germany have been with the company for an average of 15 years, often over 20 or 30 years. Many of Steinway’s employees are descendants of parents and grandparents who worked for the company.