The company's drive to expand its business globally is apparent in the decision to change its corporate name to Sony in 1958, a decision that was not well received either within or outside the company because Tokyo Tsushin Kogyo had already become widely known. To counter such views, Morita stressed it was necessary to change the name of the company to something that was easier to pronounce and remember, in order for the company to grow and increase its presence globally. In addition, Morita reasoned that the company could one day branch out into products other than electronics and the name Tokyo Tsushin Kogyo would no longer be appropriate. Therefore, he changed the name to Sony Corporation and decided to write 'Sony' in the katakana alphabet (a Japanese alphabet that is normally used to write foreign names), something that was unheard of at that time.