1. Why has marketing increased in importance in the tourism industry?
2. During the marketing Orientation era, how the marketing department era are different from the marketing company era.
3. From the marketing point of view, how marketing related to the other departments such as the operation, finance and human resources?
4. Do you believe that Marketing for tourism and marketing for regular products is the same? Please explain your reason
5. What are the different between the regular service and service of tourism and hospitality? Please give your answer with the reason
6. Please explain the key relationship among organizations and individuals in the tourism and hospitality industry.