1. Describe Your Business
-Small business owners often describe themselves by their product or service.
Business must be viewed as a customer-satisfying process, not goods-producing
-Describe your business in detail and clearly identify goals objective.
What is your product or service?
How will your product benefit the customer?
What is different about the product your business is offering?
Is it a new business, a takeover or an expansion?
Why will your business be profitable?
What are the growth opportunities?
What is your geographic marketing area?