A plant variety of a cer-tain crop can be considered as part of an agricultural technology.∗Corresponding author.E-mail address: aart.osman@gmail.com (A.M. Osman).Technology and innovation systems literature teaches us that technology development is embedded in an institutional environment(e.g. legislation, financing system, values) that influences the final out come of the technology development process [see e.g. 4–6].