Overall, baked goods recorded higher current value growth in 2014 due to rising demand for quick snacks. Thai consumers had less time to cook due to hectic and on-the-go lifestyles. Thai consumers increased their daily consumption of breads and pastries, particularly for their breakfast meals and afternoon snacks. Such products are easy, quick and convenient meals. Leading manufacturers continued to introduce new flavours and ingredients to offer wide selections of products. There was a wide range of baked goods available, from economy to premium products, and packaged versus unpackaged types.